Moraya Urban Baths

Moraya Urban Baths

Own a Business with Purpose

An unexpected, life-affirming refuge within our busy modern world.

Moraya Urban Baths is an oasis — a communal gathering place to restore wellbeing through heat and water.

Profitable while making a positive difference.

We are the first wellness franchise to make centuries-old communal bathhouse traditions modern and approachable for urban communities to regularly slow down, unplug, and relax.

If you want to build a business that’s both financially rewarding and a force for good…

Let’s get started.

Support personal and social wellness.

For centuries, people have gathered together for connection, leisure, and restoration through heat and water. In many cultures, the bathhouse has always been a vital part of society: the Russian banya, Korean jimjilbang, Turkish hammam, and Japanese sento. All are accessible centers where communities gather to soak, steam, sauna, and cold plunge for personal and social wellness.

Moraya revives these beloved bathhouse traditions for today’s urban communities.

By being modern, accessible, inclusive and affordable, we create thriving community spaces for more people to slow down, unplug, relax, and recover from busy, everyday life.

Does this light you up?

We want franchisees who share our vision and values.

  • Have a passion for bettering lives
  • Feel genuinely connected to the Moraya concept
  • Are self-motivated
  • Have excellent communication skills
  • Execute with a high level of professionalism and integrity
  • Meet the financial requirements for ownership Want to own a business infused with purpose

If this is you, let’s get started.

We’ll help you make it happen.

Moraya Partner Sites Get:

A model that works

Following a proven plan that’s already been tested and refined means no expensive and gruelling guesswork for you. We give our Franchise Partners the systems and resources you need to succeed while doing something meaningful.

A well-loved brand

Our guests rave about and return often for the true rest and recovery we provide in today’s nonstop world. From our design, communications, and vibe, to our fully integrated guiding principles, we’ve got a clear vision (and assets) to share.

Exclusive territory

We guarantee no more than one Moraya site per 50,000 to 100,000-population center. Even better, most cities won’t even have places like Moraya. Which will allow you to easily stand out in your community.

Our full support

Our team supports you with roadmaps, toolkits, guidance, training, marketing and business strategy and coaching from day one.

  • Professional Build Guides for site and team development
  • Step by step guidance to launch and beyond
  • Daily Operations Manual & Resources
  • Guiding Principles to operate from Digital suite of brand elements, templates, marketing tools, and copy Ongoing scheduled phone, virtual, and in-person business consulting
  • Ongoing leadership support & training

How Much Does a Moraya Urban Baths Franchise Cost?

Our franchise fees are industry standard but what we give is well above and beyond.

Franchise Fee: $40,000

Royalty Fee: 5% of Gross Sales

Minimum Estimated Investment: $672,150 (includes franchise fee and location build-out)

Want to love your job?

This is your chance.

The world is moving fast. We’re busy, always plugged in, and constantly distracted.

We’re losing our natural capacity to be at ease, to appreciate the sweetness of life, and to have meaningful connections with people we love. What if your work could change that for people?

Now more than ever, we need places that help us slow down and stay genuinely connected to ourselves, each other, and what’s good in our lives.

Moraya is that place.

Let’s share it with your city.

Cori Martinez, Founder

Lets Connect.

Go to and fill out an inquiry form. We’re looking forward to the possibilities.


Contact Phone: 978-886-7908
Contact Email:
Contact Title: Franchise Sales
Franchise Fee: $40000
Initial Investment: $672,150 (includes franchise fee and location build-out)
Lead Email:

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